The SooBluu towel is a quick-drying beach towel and travel towel made from recycled plastic bottles (rPET). Using innovative technology, we create lightweight, soft and highly absorbent towels that are easy to take anywhere.

But SooBluu is more than just a towel. Our collection also includes sport towels, kitchen towels, ponchos and other essentials – all designed with the same goal in mind: reducing plastic waste and helping to protect our oceans.

By giving plastic bottles a second life, we actively contribute to a cleaner environment and less plastic in the sea. In addition, we donate part of our profits to Local Ocean Conservation, supporting projects that help protect marine life and coastal communities.

SooBluu products are sand-free, compact, antibacterial, generously sized and full of colour – perfect for travel, outdoor activities and everyday use.

Soo eco. Soo light. Soo sustainable.
Free the ocean.

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